DAN Hoban is looking to bring back a piece of the old days by becoming a door-to-door milkman. His motivation is to support locals and break the monopoly the large supermarkets have over the milk industry.
Based out in Henty, Mr Hoban will deliver milk early Tuesday and Friday mornings.
Mr Hoban has had a history of delivering milk and it is something that he is keen to get back to. “I delivered to shops and hospitals and schools and so on and also in the past households.”
That was six years ago and now he is keen to supply Riverina-sourced milk to keep profits and products local. He is all for supporting local farmers and workers. “Coming from a rural background myself, I think its pretty important to maintain that focus,” he said.
Mr Hoban has just one simple goal: “To supply a locally sourced premium product to customers directly at a reasonable price.”
There are a few motivations behind Mr Hoban’s venture. “There is the older generation that will remember when the milk was delivered by horse and cart and so there's definitely a nostalgic aspect,” he said.
He said another main motivation was the niche market that focuses on quality. “I think customers don't have a choice and there's not enough variety,” he said. “There is too much of generic branded milk that people are buying on price instead of quality.”
Mr Hoban has also voiced concerns over the monopoly that the big chains have over the market and the impact it has on the community.
Ethical Consumsers estimate that Woolworths and Wesfarmers (owner of Coles) account for almost 80 per cent of supermarket sales, 60 per cent of alcohol retail, 50 per cent of petrol retail and 40 per cent of all retail in Australia.
“We would like to break the reliance on the three big supermarkets, Coles, Woolworths and Aldi, and provide a more personalised service and delivery of everyday needs to customer’s doorsteps,” Mr Hoban said.
Daily deliveries, although a thing of the past, was an essential aspect of daily life with milk a major part of the family diet. Milk vendors, or milkos, delivered milk twice a day to ensure households had fresh milk for the day. These runs happened seven days a week, no exceptions.
However, don’t get too excited over the thought of a horse and carriage driving around. “I want to revive the old tradition of the milk run where they used to deliver in a horse and cart to the different houses and businesses, but I don’t want to go that far back in time,” Mr Hoban said.